Facebook has over a billion users. That’s a lot of potential candidates - and you can bet that a huge number of them aren’t on LinkedIn. Why not get their attention on Facebook? Posting an ad for your recruitment agency is easier (and cheaper) than you think!

A couple of years ago, we spent New Year’s Eve in Thornton Park, at the end of Balmain, with a great view of the Harbour Bridge. ... There were about 100 people there, one of whom was a talker. He was floating around, talking to people, most of whom were doing their best to pretend he wasn’t there. He sat on a bench about 10 feet from me, and identified me as his next victim.

Facebook is undoubtedly the biggest social media website out there. It currently has over a billion users - that’s an absolute wealth of potential candidates. Therefore it’s essential that as a recruiter you use the site as well as possible. But how exactly do you do that? After you're up and running on Facebook, what do you even write about?

As a recruiter you may have worked out how to best use your time during office hours. But what about the journey to (and from) work? Depending on how far you have to travel every day, you could be losing valuable time sitting staring at traffic on the road or the back of someone’s head on the train. This is time that could be used to help you be a better recruiter and ultimately lead to recruiting more candidates.

Here are some tips to help you turn commuting to your advantage:

There’s no denying it: winning clients is a tough business for recruiters right now. But there’s help to be found in an unexpected place – Twitter. As well as being a great tool to find new candidates it can also be a huge help for gaining new clients.

No surprises - it's Facebook. In a recent interview with Wired, Mark Zuckerberg shared his thoughts on Facebook’s latest upcoming feature, Graph Search, in great depth. One particular part of that piece should catch your attention as a recruiter:

“One of my favorite queries is recruiting,” Zuckerberg said. “Let’s say we’re trying to find engineers at Google who are friends of engineers at Facebook.” He typed in the query and found, not surprisingly, that there were lots of people who met those criteria. Each one was represented by a little rectangle of information — their profile photo, along with snippets of key information like where they went to school, where they live, and the names of the mutual friends. “It’s like Facebook is this big database and you’re doing a lookup on the results that match,”

There’s a lively conversation going on over on the Recruiter LinkedIn group, with over 70 comments and counting: What Annoys You When Reading Job Adverts Posted by Companies? For those who are worried they might be guilty of writing annoying job ads, we’ve collected the top 4 peeves to check your ads for before you post them.

If you’ve been sourcing on LinkedIn over the last few weeks, you’ll have noticed some a new section on user’s profiles called Endorsements. Here’s the rundown of what they are and how a recruiter can make the most of them.

LinkedIn, Twitter, Facebook, and Google+ together amount to over 2,000 million users internationally – that’s a lot of potential candidates. Most recruitment businesses have tried to incorporate social media into their activities in an attempt to reach this immense userbase, some with great success, but others have been disappointed with results or found them impossible to quantify. If you identify with the latter, it’s not time to abandon social recruiting yet; it’s time to develop a strategy.

Competition for candidates online is fierce. A Google search for “recruitment agency” today turns up 53,900,000 results; “London jobs” returns 1,180,000,000; “accountancy jobs” 5,550,000. With around 10 results to each page, that’s a lot of recruitment websites being overlooked entirely by browsing candidates.