Paid social – otherwise known as social media advertising – is the practice of putting some cash behind your social media efforts in order to give them a boost. Bringing a budget into your social media strategy can help you unlock new features, reach wider audiences, and get your business onto more screens, more frequently.
If you rely on organic reach alone, your followers will only be seeing 10-20% of the content you share. So just think of the success you could be having if you bring a small amount of cash into the mix!
So, download the eBook to find out:
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