When it comes to social media, LinkedIn is seen as the number one platform for recruiters to build their brand and attract candidates. Facebook has traditionally been seen as more of a personal social media platform but with 1.18 billion daily users it’s imperative that recruiters are active and engaging on this platform.
Most businesses today, be it a local plumbing company or a global brand, will have a business Facebook account. It’s a great way to interact with the public and another great tool for finding candidates. If your agency is not using Facebook daily then it’s time to start!
Here are some tips and trick to get more Facebook likes on your agency's page:
A recent addition to the network, Facebook Live allows you to broadcast to your fans in real time and see what comments and likes it receives instantly. This can be a great tool for engaging with potential candidates. You could use Facebook live to show your workplace, events you are attending, or you could even hold Q&A sessions with followers about your company or a job opening.
Joining groups related to your specialism is another way to increase your agency’s likes on Facebook. Most industries will have their own dedicated groups. If you can join these groups and engage with their followers you will build up a reputation which will lead to people from the group liking your page and sharing content you post. Joining groups related to your target industry can also give you a great insight into what people are talking about, letting you tailor your content based on this.
A quick and simple way to get people to engage with you is to post a question such as ‘Team Trump’ or ‘Team Clinton’? This may be in no way related to your industry but if it’s a trending topic it will get people talking and tagging others in the post. Have a look at Google Trends to see what the hottest topics are and incorporate these into your daily posts. Be careful though because something that was a hot topic today could become bad news tomorrow, always make sure you monitor scheduled posts, and try to reply to all comments you receive.
Another way to get Facebook likes fast is to give something away for free. This doesn’t mean you have to give away your new iPhone, simply offer a free e-book download or free tickets to an event you’re holding in exchange for likes and shares.
Posting regularly to your company page is a must, this should be done at least a few times a day and should include a mix of sharable content. Also, ask your employees to share the content on their own Facebook pages, this will get you a lot more interaction fast. If you have ten recruiters who each have 200 friends think of how many of those will see your content and possibly share it, again increasing likes.
Always make sure to have a Facebook link on your company website especially blog pages. Finally, include a link to your Facebook page at the bottom of your emails so that people can easily find your page.
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