Using hashtags to promote your recruitment content is a great way to amplify your agency and its brand. When used well, they can help you reach a large, relevant audience with content that resonates. If you think about all the effort put into creating content and promoting your agency, it seems daft to ignore the increased exposure hashtags provide. We've put together a blog to help you get the most out of this excellent recruitment content marketing tool. Here's how to use hashtags in recruitment...
Use Trending Hashtags
The best place to start is by identifying what's working within your niche. Obviously, tagging a blog with #recruitment will help, but it's worth digging deeper. What specific #recruitment topic are you blogging about? Do some research and find relevant hashtags that are already trending that you can piggy back off. By tapping into these pre-existing conversations you'll potentially reach thousands of people instantly.
Pro Tip: Before writing your next blog look at what's trending and write content optimised for those specific hashtags. [Click to Tweet]
If you're struggling to find which hashtags to use, there are plenty of tools available that can help. Hashtagify.me is a free to use tool that allows you to enter a specific keyword and see the ten most used words related to that term. Another great tool is Trendsmap. This lets you see what's trending in your specific geographical area.
By using these tools, you can identify trends that are worth targeting alongside tailoring your content to your town/city/county/country. This is especially useful for a recruitment agency looking to create content that attracts a relevant audience of both candidates and clients alike within your vicinity.
Create Your Own Hashtag
For a marketer in a recruitment agency, branding is always at the forefront of your mind. A great way to create and promote a brand is by developing your very own hashtag. At Firefish we coined #lovethefish and we use it across our social sites when talking about anything brand related. It also provides an opportunity for our customers to engage with us. This is an effective way to build your brand on social channels as users can quickly scroll through everything you've used your hashtag to promote.
Create a Campaign Hashtag
We also use #swimwiththebest, and this one is used specifically to promote any open jobs we’re currently advertising. For any recruiters working the marketing role in their agency, creating a hashtag like this for a client is a great way to promote any jobs they are looking to fill. You could also use a campaign hashtag when running a competition or any sort of marketing promotion for your agency. The important thing is to do your research and come up with something unique that fits your campaign and its goals.
Some Housekeeping Rules
Although hashtags are an effective recruitment content marketing tool, there are some rules to keep in mind. The first, and main one is don’t over use hashtags in one Tweet. It only puts people off, it looks spammy, and it’s difficult to read. With hashtags, less really is more. Stick to one or two hashtags per Tweet.
Secondly, use similar hashtags across all your social updates. This will help your audience define what you do and over time it will ensure your content consistently appears next to hashtags relevant to your agency and niche.
Finally, focus on writing good content first, and integrate hashtags second. There’s nothing worse than a #poorly #written #Tweet stuffed with hashtags. Poor readability equals a poor user experience and this will affect your brand’s image negatively.
Hashtags are a great way to promote your agency and its content. When done well, they can greatly increase your online reach and amplify your recruitment content too. If you’re looking for more recruitment content marketing tips, check out the social recruitment section of our blog.
Andy Mckendry is a copywriter with an MA in Professional Writing. In the early mornings he is known to gravitate towards the nearest coffee pot.