The end of another year is fast approaching, and I’ll be first to say, I have no idea when 2022 had passed. It’s no secret we are all thinking about winding down right now, along with the rest of the recruitment industry- after all, things do tend to slow down and be a little quieter this time of year.
So, before you put your feet up and indulge in the Christmas festivities and atmosphere – forgetting about work - spend some time thinking about what next year could bring. With less work comes an opportunity to reflect on the previous 12 months and create a strategy to help navigate the year ahead.
I know, I know – probably something you’re not so ecstatic about. Well, we’re here to help you do that without completely ruining your Christmas spirit: Reading and educating yourself is the perfect bridged balance between work and the holidays.
I’ve put together a list of the 6 most relevant business development blogs from 2022 that you should read before the end of the year – especially going into the uncertain market of 2023.
It’s no news to any recruiter that our job involves being high-performing salespeople, and it all starts with your sales pitch. More importantly, a sales pitch that speaks to your target audience and shows that you understand their needs – and can deliver all the solutions to their problems. In my first blog, you will find a guide to nailing a niche sales pitch – step by step, it walks you through the most crucial parts of creating a pitch for specific markets and winning your clients over in no time!
Being the expert in your recruitment niche is a great way to become known and respected in the industry. However, with the market changing rapidly in recent years, we’ve all had to adapt quickly - and one of the best business decisions you can make is to expand. Blog number two will explain why keeping all your eggs in one basket isn’t the best idea in 2023, and how to go about expanding without losing your mind!
What a treat! Walking into a warm desk can be a quick win, but it doesn’t mean it’s a shoo-in. Taking over a desk comes with expectations and things the client might be used to that you have no idea about. So, it’s important to take the time to do your homework and learn everything there is inside out in order to continue the longevity of the relationship with your new client. This third blog will give you tips on how to take over any long-standing clients smoothly – and make them trust you right off the bat!
Taking control and managing your pipeline efficiently can not only remove nasty surprises but help you forecast correctly and future-proof your pipeline. If you take your time now and remove any dead wood, you will be able to clearly see where you should focus your sales efforts and start 2023 strong! This 4th blog will give you a few ways sales forecasting can benefit you as a recruiter.
Similar to the previous blog, you’ll learn everything you need to know about managing and cleaning your pipeline before 2023 comes. Remember, quality over quantity! You don’t want to go into the new year with loads of clients you will never contact again sitting in your pipeline – so get rid of them now. My 5th blog will help you focus your time effectively to understand where your next fee will be coming from. After all, identifying a good lead or role to work is crucial to creating air-tight pipelines.
To be good at something we also need to understand what being bad at it looks like. This blog goes into detail on what not to do in your recruitment sales pitch. So, if you followed my tips on crafting a winning sales pitch in blog one – this is a perfect finishing touch for your pitch. You’ll find 5 of the biggest pitching mistakes recruiters make here – so you’ll be more than aware of what to stay away from in 2023!
And to make sure your strategy is air-tight for 2023, download our eBook below!
Joanne is a Senior Growth Specialist at Firefish. She loves bringing on board new recruiters who are looking to recruit smarter.