For a recruitment agency looking to stand head and shoulders above the rest, branding matters. A recognisable recruitment brand can be your agency’s biggest asset – if you get it right!
To help you develop a strong agency brand that is memorable for all the right reasons, we've put together an eBook with everything you need to know.
Branding for recruitment agencies
The problem with branding in the recruitment industry right now is that a lot of agencies don’t give it the thought and strategy required to make it work. And with thousands of agencies competing for the same online spaces and the same clients, you really can’t afford to skimp on branding.
Good agency branding is much more than a nice a logo and sending out branded water bottles to clients. It’s about understanding who you are as a business, putting this at the heart of everything you do and communicating this clearly and confidently to the world.
So how do you build a recruitment brand that makes you stand out to clients and candidates online?
Essentially, the brand-building process can be split into 3 main steps:
- Working out your brand strategy
- Designing your brand identity
- Marketing your brand online
Download the eBook below and learn how to approach each step of your recruitment agency's branding journey.
Katie once headed up the Firefish blog and marketing team. She now works as a freelance copywriter and continues to contribute to our award-winning blog.