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5 minute read

Create a Strong Online Brand for Your Recruitment Agency

For a recruitment agency looking to stand head and shoulders above the rest, branding matters. A recognisable recruitment brand can be your agency’s biggest asset – if you get it right!

To help you develop a strong agency brand that is memorable for all the right reasons, we've put together an eBook with everything you need to know.

Branding for recruitment agencies

The problem with branding in the recruitment industry right now is that a lot of agencies don’t give it the thought and strategy required to make it work. And with thousands of agencies competing for the same online spaces and the same clients, you really can’t afford to skimp on branding.

Good agency branding is much more than a nice a logo and sending out branded water bottles to clients. It’s about understanding who you are as a business, putting this at the heart of everything you do and communicating this clearly and confidently to the world.

So how do you build a recruitment brand that makes you stand out to clients and candidates online?

Essentially, the brand-building process can be split into 3 main steps:

  1. Working out your brand strategy
  2. Designing your brand identity
  3. Marketing your brand online

Download the eBook below and learn how to approach each step of your recruitment agency's branding journey.

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About the Author: As Head of Marketing, Katie oversees all the content and online marketing here at Firefish.

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