How to Write Top-Notch Recruitment Web Copy

You’re a recruiter and not a marketer, but as it stands if you’re going to have a successful recruitment agency then you need a website – and a good one at that. Outsourcing your web copy is always an option, but if cost is a factor or you’d just rather do it yourself, then it can be difficult to know where to start.

writingLuckily for you, we’ve put together a short guide to help you nail your recruitment web copy, and you can download it for free below! It covers all the basics you need to plan and get started with your website content, including:

  • How to target your web copy for your desired audience – both clients and candidates
  • How to structure your web copy to maximise the opportunities for traffic to convert into leads
  • How to optimise your web copy to maximise your chances of getting found online and improve your search engine ranking

It’s all too easy to get caught up on the design of your website. But even if it looks great, if there’s no compelling content to engage your visitors then it’s unlikely you’ll get the return you’re looking for. So make sure that your recruitment web copy is bang on the money with our handy guide below!

How to Write Recruitment Copy That Converts Candidates

Credit: Image from Gualberto107 from

Kara Shorthouse

Kara is a Digital Marketer based in Glasgow. In her spare time she loves a good gig, ponies and flattering Snapchat filters.

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