Words are an effective tool to communicate branding, culture, and identity but this is something that is often overlooked in recruitment.
But the reality is, when words are well-placed, they have the power to attract the right people to your website, increase your overall reach, engagement, and conversion rates. The benefits are endless.
In our white paper we explore tone of voice in more depth, covering:
- The power of compelling, relevant, and thoughtful language
- The best methods for communicating branding
- Using social networks and SEO to reach relevant audiences
We always encourage recruiters to learn from other industry experts. Borrow ideas from content marketing, using tone of voice in a creative and thoughtful manner, with clear goals in mind.
Discover why it's important to use words that best reflect the values of your ideal clients and candidates, and why you should think of job adverts in the same way as other forms of content. It's worth noting that language is the first impression that visitors to your website get, so it's imperative to get it right.
From social networks, through content and copywriting to job ads - what you say, and how you say it, matters.
