Software is an essential tool for all recruitment businesses. Considering that for over 41% of businesses, employee resistance is the biggest barrier when introducing new technology, establishing the correct user adoption process is key for your investment to actually pay off.
Customer relationship management software helps recruitment businesses automate their tasks, streamline their processes, and improve productivity. However, the benefits of software can only be seen if it’s effectively adopted and used – otherwise, you’ll be throwing money away and wondering why did you ever invest in software in the first place.
Poor user adoption is most likely the reason why you’re not seeing the return on investment that you initially anticipated – and a lot of agency owners don’t focus enough of their (and their recruiters’) attention on it.
Here are some key ways in which increasing your user adoption will accelerate the growth of your agency:
Maximising your return on investment (ROI)
One of the key reasons to prioritise user adoption when buying software is simply to maximise the return on investment (ROI). Software is typically purchased with the goal of improving efficiency, increasing productivity, or reducing costs. These benefits can only be seen if users adopt and effectively use the software. Without user adoption, software investment may not deliver the expected ROI, resulting in wasted resources and money. However, if you did your research, purchased software that best answers your agency’s needs, and adopted it properly among your recruiters, you will quickly be able to reduce time spent on admin tasks that don’t bring in revenue, and allocate your team’s resources better.
As I mentioned before, software is typically purchased to streamline processes, automate tasks, or improve productivity. This means that after adopting the software correctly, your team will not only save time and resources on tasks that can increase your revenue but also diminish the possibility of human error in the more mundane, admin ones. This can lead to time and cost savings, increased output, and improved overall performance – as well as a better overview of the team’s and recruiter’s performance, stats, and areas for improvement. From there on, it’s a simple snowball effect – because seeing where your team could improve straight away makes it that much easier (and quicker) to adjust strategy and focus on areas that need work, making your agency develop and succeed faster than any of your competitors.
Implementation and onboarding
This one is pretty self-explanatory: User adoption can impact the speed at which a software product is implemented and starts delivering value. When users are onboarded quickly and effectively, they can start using the software product sooner, resulting in faster time-to-value and a quicker return on the investment made in the software.
Improved data quality
Many software products rely on accurate data input and usage to deliver meaningful results. When users actively adopt the software and input data correctly, it results in improved data quality, leading to more accurate and reliable insights or outputs generated by the software. This can be particularly important for analytics and reporting, where data accuracy is critical for making informed decisions.
Reduced risk of abandoned software
In some cases, recruitment businesses may face the risk of software being under-used or abandoned altogether, resulting in wasted resources and investment. User adoption can mitigate this risk by ensuring that users are actively engaged with the software and using it to its full potential, reducing the likelihood of software becoming obsolete.
So, to sum this all up, user adoption adds value to the purchase of software by maximising ROI, enhancing productivity, accelerating time-to-value, improving data quality, and increasing user satisfaction. It is important for recruitment businesses to prioritise user adoption strategies and ensure that users are effectively onboarded, trained, and supported to get the most out of their software investment.
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As Director of Growth and Partnerships, I will be heading up the Growth function within the business while helping the team secure more business with larger recruitment agencies. I will also be responsible for building a marketplace of industry suppliers to enhance our offering and increase revenue.