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How to Convince a Candidate that a Job Offer is the Right One

Imagine this scenario: Your star candidate receives a job offer and you're sure they'll accept - but suddenly, they start to drag their heels. You're certain you've done everything right; the candidate is perfect for the job and they wanted it too. But something has changed and the candidate is suddenly reluctant to sign on the dotted line. 

Don’t give up yet, there’s still plenty you can do to convince them. Here’s how you convince a candidate that a job offer is the right one and turn them into a bright-eyed new hire.

Create some urgency 

A candidate standing at a cross road unsure of which path to take. Your candidate might have been the first choice for the role, but it doesn't mean they were the only good interviewee. 

Remind your candidate there's a time limit on the job offer as other (more committed) candidates are still waiting to hear if they were successful. This way, you'll create urgency and remind your candidate that the job is highly sought-after.  

Ask probing questions

Not every person will buy into urgency as a reason to accept a job offer, so put your detective hat on and ask some probing questions.

For many candidates, whatever is holding them back can be easily resolved but you need to identify problem first. Perhaps it’s the cost of the commute, or it could be a personal reason. The point is, you can’t resolve the issue if you don’t know what it is.

Use client feedback

We know you’re a charismatic, likeable recruiter and candidates love working with you. But what about the hiring manager? Perhaps the candidate isn’t quite as taken with them. 

Talk things over with the client to get a good idea of what they like about the candidate - then pass that along to the candidate. Often, things get lost in translation and people don’t make the right impression. You might find that some good, constructive feedback from the client is enough to push the candidate to pick up a pen, sign the contract and accept the job. 

Get to the bottom of the problem

Frustrated recruiter.You’ve asked your candidate some probing questions and shared client feedback with them, but they’re still not convinced.

It's time for some tough love. Be direct and ask your candidate what's changed to make them unsure of the role now. 

After all, they applied for the job, they’ve gone through at least one interview and they’ve got an offer. A lot has gone right in this story, so what’s going wrong now? The likelihood is that the candidate knows the answer to that question, so push for some info that you can work with.

Know when to say goodbye

When all is said and done, there are times when enough is enough. If your candidate is excessively delaying the process and preventing another candidate getting a chance, you need to pull the plug. Give them the the choice: take the job now or walk away. 

Remember, a star candidate is only a star candidate when you can place them. Don’t become too invested in one candidate and never be afraid to move on either.

Have you been burned by candidates rejecting job offers? Our eBook will show you the best way to manager a candidate job offer and get more candidates accepting your jobs.

About the Author: Sophie is a Content Marketer here at Firefish! After working as a 360 Recruiter she found her perfect niche here at Firefish writing about recruitment.

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