Over the last few years, the world of recruitment marketing has taken a shift. With two years of online-only communication during COVID-19, online presence became one of the most crucial factors in becoming an expert in your field. But that’s no news to anyone who paid attention, right?
Well, we put together a guide to becoming a marketing star in 2023 – with all the newest trends and tendencies that will help you market your brand (and snatch that top talent in the process!).
Create a killer website
That seems the obvious start (and you’ll probably already have a website of sorts) – but what does a ‘killer website’ actually mean? With everyone racing to have the most unique and modern-designed site, it’s not so easy to stand out. The first and most important step for recruiters is to have an up to date jobs section – after all, this is where all the magic happens.
If a client is interested in your agency, then the first place they will look is your website to gain a better idea of whether working with you could be a good fit. The jobs page on your site must be up to date, showing that you’re active online and would be all over advertising their roles! Branding, easy-to-follow design, great copy – all of those things should be considered if you want clients to approach you.
Another crucial part, missed by many recruiters, is the ‘about us’ section. Nobody is going to apply with you if they have no feel for who you are and what you stand for. Make sure this section is filled with the latest information, including anything that could make you stand out - like awards, recognitions, and so on.
After this, all the other sections of your website will fall into place - but don’t do things just for the sake of it. Not everyone needs to run a blog or post news articles - but if it feels natural and works for you then go ahead!
Personalise your communication
One of the most effective things about receiving daily/weekly/monthly emails and messages is that they are personalised. It doesn’t matter that you flood your potential candidates with newsletters if they feel generic – and feeling like you don’t care about the people you try to sell your jobs to will leave a nasty aftertaste. It’s 2023 – adding a named heading and making sure your contacts are divided into marketing personas (so they only get updates relevant to them) isn’t unique anymore, it’s the standard.
Also, we’d be right to say that almost everyone has received a copied and pasted message on LinkedIn, probably with the wrong name or a job title that doesn’t make sense. This just doesn’t cut it anymore. Take your time, add a personal touch, and you’ll get far better responses along with appreciation for treating people with respect.
Do social media - the right way
The insane growth of social media in the past few years hasn’t forgotten about the recruitment industry. Most candidates (especially young adults or graduates) will search for your brand on socials first. And we don’t just mean LinkedIn – Instagram, Facebook, and even TikTok have become the main points of contact for candidates.
Try keep up to date with the latest trends and if you don’t know what to do or where to start – simply reach out to your marketer. Try posting on your social platforms a minimum of twice a week, so people can see you’re active. And if creating content really isn’t your cup of tea then at least be sharing and interacting with other people’s posts, so your name is out there.
Stand out as an expert
As harsh as it sounds, having a website and an Instagram account isn’t enough these days. You need to paint yourself as an expert in your field, and do something that others don’t – and what better way to achieve that than by sharing your expertise through podcasts or blogs? You have the knowledge, so make use of it and educate others! It doesn’t even need to be as formal as it sounds. If you don’t want to start a full blog, you could even post your blogs just on LinkedIn in the write an article section:
This acts as a blog but also another way of helping you grow your followers – two birds, one stone! If you don’t want to start a podcast, but the video format speaks more to you than writing, you could upload some short informal videos to LinkedIn to start a discussion with your network.
And to learn all the ins and outs of creating a social media strategy for recruitment, download our eBook below!
As Senior Digital Marketer at Firefish, Amy keeps our Firefish customers up to date with the latest news from the Aquarium.