5 New Year’s Resolutions That Will Kickstart Your BD in 2021


Forget ‘new year, new you’ – 2021 is all about ‘new year, more placements’!

We all had a tough 2020, but a great way to start the new year is to set yourself some New Year’s resolutions that will have a direct impact on your placements.

Here are five ideas that are sure to make an impact on your billings.

1. “I’ll work out my BD golden hour – and stick to it”

Do you know what your BD golden hour is? If you working out the best times to get in touch with your prospects and then make sure you make calls during those hours, the number of conversations you have with clients will improve massively.

To work out your BD golden hour, follow the steps in this blog.

Once you’ve worked out your BD golden hour, the real challenge will be sticking to it. But once you start seeing the results, you’ll wonder why you didn’t do this a long time ago!

2. “I’ll make time for on social selling every day”

Spending as little as twenty minutes every day focusing on social selling can make a huge difference to your BD efforts.

You can achieve a lot on social media in a small amount of time if you’re focused and your activities can include sharing relevant news from your market, commenting on relevant posts or connecting with key players in your niche to build your network.

The trick is to have consistency with your social media activity - commit to doing just a little social selling every day and you will see the impact it can have on your billings.

Read: The Ultimate Guide to Social Selling for Recruiters

3. “I’ll use my CRM for what it is designed for”

Your CRM is there to help you make placements – it’s not just a place to log your activities.

So, find out what features your CRM provider has designed to make your job easier this January so you can make your recruitment process more efficient.

Are there any features you’re not using yet? Do you have candidate shortlists and talent pools set up? There are loads of CRM-related New Year’s resolutions you could make that will help you make the most of your recruitment software in 2021.

4. “I’ll use calls to learn more about my prospects”

Learning more about your prospects during calls is crucial to improving your relationship with them.

Having a list of important questions to ask every prospect you speak to next year that will give you real insights into their challenges can make a big difference.

The more you know about your clients, the better you can tailor your pitch and services to their needs – and most business’s hiring challenges will be different given everything that happened in 2021.

5. “I’ll try out one new sales tool every month”

It’s likely your competitors have been learning how to use the latest tech to their advantage, so it’s important you keep on top of the latest sales tools for 2021 to get a step ahead of them.

You can get overwhelmed by the amount of tech on the market today, but introducing a simple tool each month will have a big impact on your recruitment BD strategy.

Here are some tools that will help you find more relevant recruitment leads and this list has some tools that will improve your BD emails.

Download the eBook below for the best productivity tips and tools to help you recruit leaner in 2021.

roductivity Hacks for Recruiters

David Connolly

David is a Senior Growth Outreach Specialist at Firefish. After working as a 360 recruiter, he loves innovating recruitment with Firefish Software.

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