Being the busy recruiter that you are, sometimes creating social sourcing strategies can be the last thing on your mind – but in 2023, it’s time to change that! Social media has taken over the recruitment industry, and it's happening a lot faster than you might think. With Generation Z entering the workforce, recruiters must focus on unconventional platforms such as Instagram and TikTok to find top talent. This shift in candidate behaviour means that creating a solid social sourcing strategy is more important than ever.
Employer branding on the rise
But social sourcing isn't just about finding candidates. It's about building relationships, too. Job seekers want more than just a paycheck these days - they want to work for a company that shares their values and culture. Interesting fact – over 82% of job seekers actually consider employer brand before applying! By engaging with candidates on social media, recruiters can gain valuable insights into their interests, goals, and personality, creating a more personalised and meaningful candidate experience – which will help you build stronger relationships with candidates, increasing the chances of them saying yes to your job offer!
Top platforms to consider
Whilst LinkedIn is still the most popular social media platform for recruiting, with 55 million companies listed on the site, you shouldn’t discount the power of other platforms (like Instagram and TikTok), which have seen a surge in popularity among younger generations entering the workforce. As digital natives, Gen Z job seekers are highly engaged on social media, especially on Instagram and TikTok – with Instagram’s use for recruiting increasing from 17% to 37% since 2017!
To learn about creating a strategy for each platform – and the advantages and disadvantages of them – have a read of our eBook!
Key advantages of social media sourcing
The advantages of social sourcing are numerous. It’s not enough that 94% of recruiters use social media for hiring, but also 73% of job seekers between the ages of 18-30 found their last job through social media! Social media enables recruiters to reach a larger and more diverse pool of candidates, including passive job seekers who may not be actively searching for a job but are open to new opportunities. Plus, leveraging social media allows recruiters to showcase their brand and company culture, which can attract top talent and improve retention.
To stay ahead of the game, you need to create a solid social sourcing strategy that includes identifying the right social media platforms, engaging with candidates, and building a brand that resonates with potential candidates. It's crucial to ensure that your social media presence is consistent, active, and engaging to attract top talent continually.
And how to combine it all…
To help you create a bulletproof social sourcing strategy in 2023, we put together an eBook that guides you through the entire process – from the importance of social sourcing, through the best platforms to use, all the way to creating a strategy that will make you stand out (including current trends in the social media recruitment world!). We even included a little addition about some top tools that will make it easier and more efficient – after all, we know that there are only 24 hours in a day!
Download our eBook below:
As a Senior Marketing Executive, Martha keeps all our written content on point, sharing the latest tips and updates from the recruitment industry.