[Podcast] What Are Forward-thinking Agencies Focusing On?


James Osborne is an award winning business consultant, advisor, and entrepreneur. He’s the founder and CEO of Innergy, a consultancy and training group.

He's an in demand speaker, both in the UK and internationally, so we were lucky to get him on the Predictive Recruitment Podcast. In this, the 8th episode, James and Alan discuss what forward thinking recruitment agencies are focussing on.

James Osborne.pngJames outlines his 3 key areas for agencies to consider:

  1. Efficiency
  2. Brand
  3. Pride 

Alan explores each one in more depth during the podcast, and James adds a wealth of information and insights too. Tune in for an excellent episode of our Predictive Recruitment Podcast and amass some expert thoughts and advice to help your agency plan for the future.

Listen below, and as always, let us know what you think in the comments.


SHOW NOTES

  • 00:00 Introduction
  • 1:52 - Introducing the podcast theme 'forward thinking'.
  • 2:20 - 3 things businesses do that help them outperform competitors.
  • 3:00 - The importance of pride in recruiting.
  • 3:40 - The importance of efficiency and staying efficient from board level down.
  • 5:52 - Are you working with the most valuable customers?
  • 8:12 - Ask yourself whether you're targeting the higher value roles?
  • 9:27 - What is new business, and what is account management?
  • 11:36 - Do you know the 'lifetime value' of your client?
  • 13:00 - There's no escaping the importance of branding.
  • 14:33 - Why you need to find your business' 'moments of truth'
  • 15:59 - What's an example of a moment of truth?
  • 19:30 - Reclaiming the pride in being a recruiter. Remembering that what you do is transformational for a business.
  • 21:30 - Some of the behaviours that recruiters should try to shake off.
  • 24:35 – Why more effort and better selling at the beginning of a relationship is key.
  • 26:45 - James' contact details.

You can find James via Innergy, his business website, and he’s reachable on LinkedIn and Twitter too. James also runs the Recruitment Network, an exclusive club for recruitment business leaders, and he offers an agency ‘health check’ service over at Recruitment Pulse.

James has also kindly put together a blog post full of excellent resources referenced in the podcast.  

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Andy Mckendry

Andy Mckendry is a copywriter with an MA in Professional Writing. In the early mornings he is known to gravitate towards the nearest coffee pot.

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