Recruitment Sales in 2020: How to Get Over Your Performance

2020 has been pretty sh*t for recruiters. Winning jobs during a global hiring freeze has to be one of the most difficult tasks most of us have faced in our entire recruitment careers.

But kudos to you, you’ve made it this far! And if you don’t laugh, you’ll probably cry.

With this in mind, let’s take a moment to reflect on the struggle that has been recruitment sales this year to lift your spirits - before we forget 2020 even happened!

Plus, we share some tips to help you smash recruitment BD in 2021.

Recruitment sales in 2020

We’re pretty sure you’ll be able to relate to this video – almost too well!


Our top 10 tips for recruitment sales in 2021

The good news is you’ve made it through 2020 and can now start looking forward to getting your sales figures back on track in 2021.

Here’s our top five blogs that’ll help you kick 2021 off to a great start …

1. Learn how to write job ads for a candidate-heavy market

We’re going to be in a candidate-heavy market for the foreseeable future. If you don’t change how you write your job ads, you’ll get swamped with applications every time you post a role.

Learn how to write job ads that help wrong-fit candidates disqualify themselves out and encourage the right candidates to apply.

2. Use January to get ahead 

January is one of the most important months for recruiters. Your clients will have new annual hiring budgets in place and many of your candidates will make it their New Year’s resolution to find a new job.

Read this blog to learn how to ace January and set yourself up for a great 2021.

3. Stay valuable to your clients when they’re not hiring

Although things are looking positive for 2021, some of your clients might still be hesitant to start recruiting until lockdown officially ends. Keep your clients close at the start of the year.

That way, when lockdown ends and they have a lot of recruiting to catch up on, you’ll be front of their mind.

4. Use your CRM to boost your sales

We’re in a sales-driven market, so you need all the help you can get when it comes to BD.

Your CRM likely has a host of features that will help you win new business, but you might not have used them to the fullest in last year’s candidate-driven market.

Brush up on these CRM tricks to make more sales in 2021.

5. Move your sales process 100% online

Eventually, the world will go back to normal, but many businesses won’t be returning to the office.

74% of companies are implementing a permanent working from home policy, so you need to move your sales process entirely online so you can sell to prospects whether they’re at the office or at home.

This is the kind of flexibility that’s going to help you smash 2021.

Download the eBook below to learn how to start selling to prospect effectively online.

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Joanne Causer

Joanne is a Senior Growth Specialist at Firefish. She loves bringing on board new recruiters who are looking to recruit smarter.

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