Join us on the 7th episode of the Predictive Recruitment podcast featuring Lisa Jones, from Barclay Jones, and Firefish’s own, Alan Hiddleston. Lisa defines herself as a ‘recruitment training and strategy junkie with keen eyes on business process.’
At the half way point of 2016, Alan and Lisa focus on how to get the most value from your recruitment database. Lisa’s long term love of technology and its possibilities shapes the conversation, leading to an in-depth discussion on:
- Why your CRM is an important business asset
- Innovative ways to use data
- Why ‘tech needs to talk to other tech’ or the importance of integration
- Why recruitment is like dating
Listeners can expect a wealth of actionable tips covering how to pick a CRM system, how to facilitate collaboration between marketing and sales, and how to plan for the future by purchasing the right technology.
Listen below:
Show Notes
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1:05 - Alan's introduction of Lisa
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2:50 - Are you getting value from your recruitment database? Recruiters are still using their databases the way they were 15/20 years ago. Is that a problem?
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6:30 - Recruiters are spending too much time outside of their own systems. There's a disharmony between recruiters and marketeers.
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9:45 - Building a job spec for your recruitment CRM and identifying the innovative ways you can use data.
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12:00 – Every CRM should create an excellent recruiter experience. The system can be a business asset that attracts new talent to your agency.
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13:00 - Why your CRM should be the first port of call when doing any kind of search.
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14:50 - Admin is a perception word. One person's admin is another person's sale.
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16:30 - The importance of changing your KPIs over time. Too many agencies are using outdated KPIs
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18:50 - How 'data exclusive' phone users impact recruiters.
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21:15 - How do you make a recruitment system addictive?
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22:02 - What is content going to bring in terms of marketing?
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24:48 - Why marketing should not be a dirty word in recruitment.
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26:40 - How junk in your CRM limits your potential, and why now is the time to change.
If you’d like to listen to more episodes in the Predictive Recruitment series, head over to our Soundcloud page, or look us up on iTunes. We’ve also added some audio recordings of our Blabs to our podcast playlist.
