You’re probably not surprised by the fact that social recruiting has taken over the recruitment industry in recent years – and we hate to inform you, it’s not going anywhere. With so many businesses moving their online activities to social media and the young generation entering the job market, it’s only logical for recruiters to also head in that direction. Did you know that over 80% of Instagram users engage with business accounts, too? And the tendency here is that in 2023, it will be even more.
But how do you navigate the social media world without losing your professional image? Well, we’ve got some pointers!
Don’t be scared of change
With the TikTok takeover, it wasn’t long till other platforms introduced short-form video content to catch up. Now, short videos are what runs social media – whether it’s Instagram, TikTok, YouTube, or even Facebook, shorter videos are key to getting exposure. Introducing: ‘The Reel’, a word that you’ll need to get to know.
Before, long-form content was king - but with new generations coming into the workforce, if you can’t interest them within 3 minutes their attention will move elsewhere. Reels made consuming knowledge easier, quicker, and more efficient – why watch a 30-minute video or read an article explaining the ins and outs of winning your interview, if you can get 5 top tips in one minute? The performance of photos has also significantly decreased, with brands now using short-form videos for announcements and educational content. 2023 is now the time to start if you already haven’t!
One of the biggest tips I can give you that will ensure you’re gaining followers – and potential candidates or clients – is to continue sharing your expert opinions, tips, and tricks with your audience. The four main reasons people gain followers online are education, entertainment, aesthetics, and inspiration. If you aren’t providing either, your audience won’t want to engage with you and your following will decline. Share content that works for your sector, content that’s personal to you to help build relationships, and content that your candidates will connect with to help build trust.
Choose the right platform
I know you’re not supposed to put your eggs in one basket – so don’t! But make sure you’re not simply posting on every available platform in hopes to catch a candidate or two. You need to think about your ideal candidate – what do they do in their free time, and what are their interests? If you’re recruiting for a graduate role, Instagram is the way to go. If you’re working a senior position with 15 years of required experience… Well, let’s just say you might want to sway toward LinkedIn. Also working in recruitment is busy enough so learning how to crack the algorithm of all social platforms is not going to be worth it. Find the right platform and maximise it.
Save yourself some money!
Not getting what you want from job boards or the need to save some money a month can be your reasons to start utilising social media to post your job ads. Post some well-thought-out ads or even try to create some video content to help you stand out. Even if you got one good person through, your cost to hire would be non-existent. Sounds pretty good in comparison to the amounts you typically spend, right?
Use it as an opportunity to push your personal brand again
Any chance you get to push your personal branding is an opportunity worth taking. If you’re going to be posting jobs on social, make sure your platforms are going to be up to date. People seeing your platform is not only selling your jobs but selling yourself - so you want to make sure your profiles are looking good and have all the information to make you stand out.
To learn about creating a solid strategy for your social media, read our eBook:
As Senior Digital Marketer at Firefish, Amy keeps our Firefish customers up to date with the latest news from the Aquarium.