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5 minute read

What is Social Selling and Why Recruiters Need to Embrace It

Social selling is a key growth area for salespeople, and it’s a practice that recruiters can benefit from. When it comes to prospecting and reaching potential clients, social media provides a direct route for efficient B2B conversation. To help you get the most from social, we’ve put together an eBook that covers what social selling is, why you should embrace it, and how you can implement it.

What is social selling and why recruiters should embrace itOf course, many recruiters view social media as something of a fad, and they’d rather rely on phone calls and emails for prospecting. But social selling is here to stay, and with more and more people implementing it, it’s important to get to grips with what it is and how to make the most of it in order to stay competitive.

If you’re already active on social media, you have a pre-existing audience of relevant followers online. This audience is living and breathing, constantly updating itself with new information, creating new content, and experiencing new problems. It’s this audience that you can tap into with social selling practices.

So, we've written up some ideas for social selling strategies, alongside how you can use social media day in, day out to increase prospecting success. There's also a detailed outline of a social selling scenario so you can properly see how social selling works in practice. From analysing and evaluating your social media presence, through curating and creating content, to maximising the return on your efforts, our eBook has everything you need to kick start your social selling efforts today. Click below to get started.

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About the Author: Cameron McLennan heads up the Growth team at Firefish Software, and has been at the forefront of Rec Tech since 2013. When he’s not busy winning new clients who are on a mission to recruit smarter, you can find him discussing all the latest trends in social selling, inbound marketing and recruitment on the Firefish blog, or hosting his popular crowdcast channel.

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